How / Why did Rakhi trend – A case study

August 3, 2009 at 11:55 pm | Posted in arbit, criticism, fakereviews, humour, Internet, spam, Technical, twitter, Visions | 10 Comments
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I assume that most of you are still recovering from last night’s events. Totally surreal stuff, I must say. Triple Baaraats, 3 grooms , 2 idiot MC’s and of course the multiplee talented Rakhi Sawant. A by-product of this whole ruckus was that India witnessed yet another trending topic [after #indiavotes09 etc ]

This was a pretty interesting experience to watch, as well as to participate in, as one could clearly see the effect of opinion snowballing, and mass-hysteria eventually taking over.

This is all I can say about ‘why’ did Rakhi trend. Well you see, ‘ The human mind is a complex system, and…”.

Oh, ditch that. It’s the ‘how’ that’s explainable.

So, how did Rakhi Madamji muster so much mojo?

Well, the obvious answer has to got to be – “due to a lot of tweets in a short timeframe”.

For the uninitiated, I’ll provide the same background that I wrote on http://whatthetrend.com/trend/Rakhi [ which incidentally, is a wonderful site to know why a topic is trending on twitter. So the next time you see something like “Cash for Clunkers” or ” Bob Saget’s gone bonkers” trending on twitter, you know where to look for answers ]

Rakhi Sawant is an Indian film actress who participated in a Reality Show on National Television (Channel – NDTV Imagine) called “Rakhi Ka Swayamvar” to select a bridegroom for her. In the Final show aired tonight (2-aug-2009), she selected “Elesh Parujanwala” from Canada as her husband to be.

[ I’d throw in an image but for the fact that I couldn’t find a single decent picture, and even among the bhajan variety, there were none with a Creative commons license. Perverts, please search here ]

So, with this much info, lets dive into some statistics.

[ Note: ATPS – Average Tweets Per Second ]

The show started at around 9.00 p.m [ I.S.T], and for the initial 10 minutes the tweet flow was quite slow, at around 5 ATPS ]

Soon, some celebrities [or  twittebrities, if that floats your boat ],  joined in the action, and all hell broke loose. Some samples.

gulpanag

[ Ah, the marvels of good liquor ]

pritish_nandy

[ Sums up the nation’s opinion with this tweet ]

Soon enough, the twitter universe was flooded with retweets, ” what the eff ” ‘s, <brain explodes>, ‘shoot me. shoot me now‘ ‘s , on one end.

Not to be perturbed by this, the positive Rakhi Chee forces retaliated with tweets like ” Go Elesh“, ” I’d marry Elesh, He’s cho cute“, ” OMG, Rakhi Sawant looks so hot  ya“.

But it was mostly the apathetic crowd that both cheered and jeered [ I know that doesn’t make sense on many levels, but work with me on this ], that was the peach of the tweetset. Sample these.

shaaqt

[ Witty that one ]

schmmuck

[‘Main is Desh ka damaad Hoon’, but in a canadian accent. Sounds vaguely familiar]

By this time [ around 9.30 p.m], the term was buzzing on Twittscoop at around 10 ATPS. The next best term was “Shark week” at 30 ATPS, which had already started to trend. So, on an a normal day with not much news happening [ no plane crashes, no celebrity deaths, no white police / afro-american professor drinking chilled beers with the U.S president ], we can make a decent speculation that there has to be atleast 30 ATPS for a topic to trend.

This by itself is no mean feat, so Kudos to Rakhi for keeping us glued to the telly. Assume that the average twitterer, even in the heights of their frenzy tweets about 1 tweet per 10 minutes.

[ The power twitterer does about 1 tweet in 2 minutes say, and the other twitterer who’s just an innocent bystander,just pops in to say ” Oh, why’s this topic trending”. say 1 tweet per 30 minutes].

In some universe with a favourable averaging scheme, the number 1 tweet in 10 minutes figures, and I’ll use that.

To achieve a critical state of 30 ATPS, for say about an hour, for the trend to be noticed, we’d need,

1 person can tweet 1 tweet in 10 minutes = 1 / 600 ATPS

x people need to tweet 30  tweets in 1 second. 30 ATPS

So, assuming an equal distribution of tweeting in the timeframe, we needed about 18000 people to start the trend, which is quite reasonable and achievable, since there around 25 million twitter users globally out of which around 2% are Indian, [1] [2], which makes it a potential 500,000 Indian users.

This was the tweet density for yesterday. This is what a one-time-wonder trend looks like.

rakhi_sawant_tweet_density

So, as you can notice, ‘rakhi’ was in the limelight for around 2 hours[ mentally visualize chopping off the curve where the height reaches 30 ]

[ graph courtesy: Twittscoop ]

There were some obvious side-effects of this inane exercise. People not used to seeing their twitter stream getting littered like this, got extremely pissed off, and started issuing death threats in all possible directions. Sample.

andi

[ My my, such strong emotions. Now you know how provocative Rakhi’s aura can be ]

So, in conclusion. Bah, easy peasy work. We can make anything trend, given enough determination, teamwork and resolute joblessness.

Hum honge #kaamyaab ek din. [ Loosely translates to ” May the #manForce be with you” ]

P.S: Respect to all the twitterers featured in this post. I come in peace. Don’t shoot the messenger.

Be there, or Be Squared?

June 4, 2009 at 11:51 pm | Posted in arbit, criticism, fakereviews, humour, Internet, Linux, Microsoft, narcissism, Politics, sarcasm, Technical | 6 Comments
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In a desperate attempt to bridge the gap between WolfRam Alpha and itself, Google released something known as Google Squared. [ The service ] [ The official Post].
My conspiracy theory is that this is a majorly quadratic statement by Google in the light of the Tiananmen Square Incident Anniversary, which happens to be on June 4th[ i.e, Today ].

To all those crazy lunatics over there, let me fuel it further by saying that June is the 6th Month, and 4 is the date.  Oh . Holy Moly, that’s 6 and 4.  => 64? Get it? That’s a perfect square…

Go ahead, I’ve made your day. Send all those crazy forwards, and troll in all possible forums out there, because deep within your stupid hearts, you know it to be true.

With all due respects to Google, Wolfram Alpha still continues to totally arouse Geeky researchers ( and trivia hunters), with the same feeling that people used to [ and still get ], when randomly bouncing off wikipedia pages.

And in keeping up with my holy tradition of keeping the kernel of the post in the very end, and most often than not, missing it entirely, here’s them goodies…

google squared

[ Open the image in a different tab, if you wish ]
Well, there has been no editing absolutely. There in lies my integrity [ as well as differentiability, from other arbit meme creators out there ]. Don’t believe me, check it out.

http://www.google.com/squared/table/ageTYAeHzVe5UFezJFN2MFtg

Now, let me expertly dissect this information, as a certain annoying Arnab ComeSwami would.

Some Salient Features:

  • Vajpayee proves why he’s still the best out there. He’s a DLF maximum, and a citi moment of success all rolled into one smooth package.
  • Karat’s priced at 2 Dollars. he he. Take that you pseudo-communisty bleddy red-chaddis. No Marx for you this time. For all that dirty Lenin that you washed in public, serves you right.
  • Advani’s priced slightly higher than Mr.Singh. That’s just the added value of viral marketing, and internet flash ads. And him being the Iron Man of India, to boot.
  • Lalu foxes even Google. Even the mighty know-it-all search engine cannot figure out how much stash the Bihari-Bond is hiding.
  • Sonia Gandhi –  well, I refrain from commenting, in accordance with previously maintained policies. Respect mam, or as they say in fluent Italian, ‘KThnxBai‘.

In other search engine news : Microsofty released their new polished search service, which they call Bing.
which apparently stands for ” But It’s Not Google”.
Several scapegoats have confirmed this fact to be true, and have unanimously bleated out that a search engine so lousy, cannot definitely be a clone of Google.
But, do not shoo off this Bingy thingy so soon. If history has taught us anything, [ other than about one crazy dude pillaging through other another crazy dude’s city, and general voyeuristic/hedonistic activities of folks with lots of cash ] , it is this.
Services/Movements/ Tools/ Softwares with recursive names might not be successful commercially, but will definitely end up being a major pain-in-the-ass of the opposite party concerned. ”
off the cuff examples being, GNU, LAME, WiNe.
So, watch out. Microsoft hopes for some Bing Bling soon…

Oh, and by the way. This happens to be my 50th post.[ Hurrah, yippee yay. Saavdhaan, Vishraam.]
Muchas Gracias to all of you for all this nice readership thing that’s happening so far.
Keep up the good work 🙂
If there was an award for the highest blogging throughput, an award for the most prolific and active blogger out there, you know, the person with all the witty regular posts, and amazing rapport with the readers…..

I wouldn’t have got it.

The Life and Works of Sir Takal…

August 24, 2008 at 2:08 pm | Posted in arbit, Bengaluru, chappar, criticism, Ethics, fakereviews, humour, literary, news wagon, nitk, poetry, Politics, sarcasm, Technical, travel, Visions | Leave a comment
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Drawing on this extensive article; the sole biography of Sir Takal in existence, I choose to limit myself, and write only about his magnificent works, with particular emphasis on some of his recent views about everything of consequence to the neo-modern chinese cult-societies in Bangalore.

Takal doesn’t read my blog, so I presume I am safe. [ Sincere apologies in advance ].

Inspirations: [ with the equivalent deft delicateness of Anu Malik ]

  • Appar’s exhilarating review of his best friend’s literary masterpiece.
  • A superb book review of “The 2007-2012 Outlook for Tufted Washable Scatter Rugs, Bathmats, and Sets That Measure 6-Feet by 9-Feet or Smaller in India” – the most scholarly book ever written in this field.

There are two kinds of literary critics in this world, one who totally adore Sir Takal’s succinct analogies, and metaphorical embellishments at times, and the others who haven’t read him yet. I proudly say that I belong to the first variety.

You see, when you read Takal ( a metonymic reference to something written by him ), you not only get the perception that the author is trying to convey an issue of importance, but also the subtle realization of the deeper meaning that this exalted mind offers.

Through innumerous surreal examples, chiefly drawn from the author’s experience with life, and his in-depth knowledge of the Bengalurean city-life, as well as his profound insights on global politics[ with a categorical expertise centered around topics related to the Chinese and Tibetan domain ], Takal clearly convinces of a dark and shady conspiracy that the system[ The Indian Government ], is running in the background of a hazy “India Shining” campaign.

Some Excerpts, and a Detailed as well as a Figurative analysis :-

  • I don’t know why I wrote this post. It is bad. Or may be not . I am not sure. “  Never since The Tale of Two Cities, has a enantiosis, the figure of contraries, of this nature ever been displayed in English Literature.  Walking on both lines of the  paradoxical line, he gently prepares the reader for a tumultuous article ahead. He continues….
  • It was Friday. It was when I went to piss at 4 o’clock that day, that I saw that it was a haze of grey outside . Well, with only work in my mind, I went back and hardly gave a thought to the heavy rain. ” – Metaphors be damned. This is God himself writing. When was the last time you had such a phantasmagoric visual treat lined up for you[ In the most literary, straightest sense possible ].
  • “Well, when I came back home, another shitty thing happened. Power went off.” – A powerful, yet hidden message to the Yeddy government.
  • “ And it is the engineer’s duty to do everything at the last moment. So, thinking I had all the time in the world, I disregarded the increasingly heavy rain, and started to play candle-lit carrom with Kela.” – Inspirational substance, and a brief hint at an on-going romance.
  • “I went and saw to my horror that there were only girlie umbrellas available. But, when I searched properly I did find some black umbrellas. So, I decided to buy it. But wait, I saw the label, and here it was for 667 rupees only. Well, with no time, and having more than a goat’s brain, I decided to adjust with a girlie umbrella for a day( which was available for 220 rupees), I got the umbrella.” – Sir Takal is a champion of the woman’s liberation movement, and he breaks all stereotypes, and urges the reader to do the same. Notice how he assigns a higher price to the “Black Umbrella”. Yes, you guessed it. Sir Takal loves the Afro-American Community as well. He is a maestro in the field of Zulu Dancing, though he is very coy about it.
  • “Thus, it should be clear that a torturer is a torturer, whatever language he speaks, and whatever country he belongs to. The driver was talking to people in singular whatever, I don’t remember the word. It was as if he thought he was the lord. It was as if he was enjoying the overcrowding of the bus. I realized what sadists felt like. He was feeling comfortable in his chair looking at the crowded bus. I felt what a concentration camp felt like, and I for the first time sympathized with the Jews, Borat notwithstanding.” – Just two words :- Drawing parallels between a BMTC ride and the Holocaust, Sir Takal takes the reader to an epochal period and drops him there. Also of importance are the tyrannical analogies of the bus-driver, who here is being compared to Adolf Hitler himself.   Did I say two words?.. Sorry. Couldn’t resist.

And this is just one of his works. Imagine the greatness of a man who has managed to put so many critical issues in such an eloquent manner.

I could go on an on, but I do not wish that the reader misses out on exploring Sir Takal all on their own. A chance that everyone must take.

Takal is a genre in itself. Kafkaesque creations seem pale in front of this divine force of literary grandeur.

Some blurbs from some more reputed sources:

  • “This is the 98956’th Indian Origin author that I have been asked to review. Please give me a break. God Damn it.” – Shashi Tharoor.
  • “To reduce such a richly diverse book to a couple of main themes is a disservice, for there is much here to reward the careful reader (notably two startlingly educative essays on the ancient roots of relations between India and China). Particularly pleasurable is Sir Takal’s masterly reclaiming of Rabindranath Tagore’s reputation from the unjust misjudgment of him in the West as a mediocre mystic poet rather than the rationalist and humanist genius and polymath Takal convincingly depicts. But — disservice aside — two principal arguments emerge from this collection: an affirmation of India’s political and cultural heterogeneity, and of the ‘reach of reason’ in India’s intellectual traditions.” – Shashi Tharoor on cannabis.
  • “I think of the glorious Tiananmen square days, when I read Sir Takal’s works.” – Long Dong, The Times of China. he continues, “Actually, I always think of those days.” ,he clarifies.
  • “I so adore Takal because he posts his articles mostly at the break of dawn. I love to wake up and read Takal, with the cup of coffee in my hand. WoW, Sir Takal. You’re totally on my favorites list. ” – Chetan Bhagat.
  • “Pardon me for this infantile indulgence, but pray allow me to savour the poetic mastery of Sir Takal. I fear that if I don’t quantify it into my already vast intellectual cache, I shall miss out on something very special, the stuff that mortals are faintly aware of.” – Noam Chomsky, not on cannabis.
  • “TB rules. TB is my hero. TB is GoD .” – Hashish, The Arizona Daily Star .
  • “Ashish to Ashes, Dust to Dust” – Sir Takal, The Davangere  Daily.

Normally I don’t recommend authors, but in his case, I doubly do so.

Venture into the unknown,

for there is where true beauty lies,

Do not miss this literary Oasis, O’ pensive traveller,

Not a shadow of doubt, I premise.

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